If you don’t look after your clients, someone else will…

Every day on my way to work for the past two years I’ve bought a copy of Business Day from a guy named Rodger.

Rodger knew me well, and every morning he’d spot me and run to me with my Business Day. There were some days that I didn’t have cash, but I’d make it up to him the next day or the next week –often paying him more. I must have been one of his best clients.

In August, Rodger suddenly wasn’t there anymore. I couldn’t get my daily BD fix on my way to work. It was a schlepp having to stop at forecourt stores trying to find one with stock.

Tired of the trouble, I tried the BD online app on my iPad. It was amazing.

Now I could read my paper first thing in the morning without the hassle of stopping at the shops or dealing with paper.

Then… Rodger returned…

As ever, he ran to my car with my copy of BD only to hear me explain that I already had a copy. This continued daily for a week. He eventually understood my explanation about the app. I still drive past him each morning greeted by a sad look when we make eye contact. I’m sure he lost one of his most loyal customers. I feel bad for him, but, my online subscription is providing a much better experience.

All of this made me realise how much we need to look after our customers. Not occasionally, but EVERY SINGLE DAY. Our customers require a product or service and if we are not there to provide it – even once – they may find another option and never return.

Each day my commute to work reminds me that a customer is a privilege, not a right.

Marnus partners with Legacy Education Alliance


Legacy Education Alliance has partnered with Marnus Broodryk to create a practical workshop for the aspiring & established entrepreneur. Based on Marnus’ bestselling book, 90 Rules for Entrepreneurs, this workshop provides students with comprehensive insight and knowledge to craft the perfect business plan and get to know what it takes to build a successful business.

To launch this program, Marnus will be hosting the first workshop himself and we are offering it AT NO COST to 6 lucky individuals.

To get more information or to stand a change to attend the first workshop, visit www.leasupport.com/cent

Updated: The 6 individuals who will join Marnus for the first workshop are:

  1. Eliphus Seaneho
  2. Emmanuel Mokgohloa
  3. Gary Odendaal
  4. Patience Mdwayi
  5. Richard Von Moltke
  6. Maggie Matsie

 

Your complimentary ticket to the Secrets of Scale…

I’ve managed to secure 25 complimentary tickets to the Secrets of Scale event series hosted in Johannesburg.

The Secrets of Scale series of events are designed to help entrepreneurs understand the dynamics and challenges of scaling a business and will empower attendees with the skills, insights and principles necessary to enable a business to scale their impact on their chosen market and ultimately scale on a world stage.

It includes several masters of scale include:

• Allon Raiz (CEO, RaizCorp)
• Rich Mulholland (Missing Link)
• Howard Mann (Brickyard Builders USA)
• Keet Van Zyl (Knife Capital)
• Clive Butkow (Kalon Venture Partners)
• Benji Coetzee (Empty Trips)
• Vinny Lingham (CEO, Civic & Shark Tank Investor)
• Marnus Broodryk (CEO, Transaction Capital SME & Shark Tank Investor)
• Jason Goldberg (Founder Edge Growth & 10X-E Investments)
• Tom Asacker (International Best Selling Author, The Business of Belief)
• Erik Kruger (Performance Coach & Founder Better Man)
• Howard Sackstein (CEO, Saicom)

WHAT YOU NEED TO DO

I’ll be a panelist on the Secrets of Scale on 4 June with Vinny Lingham, Jason Goldberg and Vuyo Tofile and will be sharing insights into how to scale your business.

To redeem your complimentary ticket simply follow these instructions:

1. Visit www.qkt.io/secretsofscale
2. Select a date
2. Just above the “Order now!” button, click on the “Use a promotion code” link
3. Copy and paste this word in: MARNUS
4. Now you will see that a ticket costs nothing instead of R125

I’ll see you there!

The One-Page Dynamic Business Plan

This rule is an extract from my best selling book, 90 Rules for Entrepreneurs – click here to buy your copy

The logic behind a business plan is great. It’s a plotted journey, with marked goals and targets. It gives you something to work on, and work towards. And you’ll definitely need one if you’re looking for financing. But very seldom does it actually become a real working document for the small business owner; business plans are too long-winded and rigid and don’t allow for the fast changes and flexibility you’re going to need when you start up. So, gut instinct is how most survive, and the plan goes into the middle drawer.

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Bitcoin, Nesquik and investing in the JSE

“What’s your take on Bitcoin?”

Without a doubt, the most asked question in my inbox. To date, I haven’t responded to any of those messages. I’m not someone to give advice on investments – I think it’s an irresponsible thing to do. For many reasons but mostly because you don’t have all the facts – about the investor or the investment.

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Opportunity for Web App Development Company

Last night, I posted this on my social media:

 

 

 

 

 

 

 

And received more than a 100 responses in an hour. Insert monkey-covering-face emoticon.

So, I decided to rather do a post on what exactly we need and what the next step should be.

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