I often hear people ask when ‘things will get easier’. We assume that when we’ve ironed out all the issues, things will be easy from that point onwards. If you can ever get to this point, and things are truly ‘easy’ after that, I’d like to write my next book with you. We’ll make a fortune. While the problems may be finite, the number of them is not. There is no end. Things will always be rocky. There will always be another hurdle to leap, or a pothole to patch. The ocean will always have waves, and that will never change.
If you ever get to the point of selling your business, that will be your end. You will hand over ownership of it and you will walk right out the door and onto the golf course.
There is no destination in entrepreneurship; it is a continuous journey for as long as you do it. Challenges will always remain. They may be constantly changing, but they will always be there. You’ll start out needing to raise money, then you’ll need to get clients and then to scale up. Once you scale, you will find it even more challenging to run a bigger business and you will have more compliance issues to deal with.
You need to embrace challenges and see them as part of business and as normal as breathing. Once you make this mind-shift, business will become easier and dealing with challenges will be part of your everyday hustle. Keep your eyes on where you are, not searching for some mythical, utopian future.
Work towards that destination but know that it will forever be changing. Chase it, but enjoy the ride and you will soon find out that there is no destination, no end point. The journey is it.