The One-Page Dynamic Business Plan

This rule is an extract from my best selling book, 90 Rules for Entrepreneurs – click here to buy your copy

The logic behind a business plan is great. It’s a plotted journey, with marked goals and targets. It gives you something to work on, and work towards. And you’ll definitely need one if you’re looking for financing. But very seldom does it actually become a real working document for the small business owner; business plans are too long-winded and rigid and don’t allow for the fast changes and flexibility you’re going to need when you start up. So, gut instinct is how most survive, and the plan goes into the middle drawer.

That doesn’t mean you don’t need a plan. It just means you need a different kind of plan – one that works for you at the stage you’re at. A one-pager plan that acts as a dynamic working document is where it’s at. The key word here is dynamic.

Try to compile a one-pager of what you aim to achieve in the next year. Break it down per month and list the small steps that you will be taking to reach your bigger vision at the end of the year. This plan could include anything, but you should know that it will be your guide as to what is important and what isn’t.

Work on it weekly, review it monthly and ensure that you are moving in the right direction. At the start of every month, review your plan and list your priorities for the month. If you hit a snag, stop, re-evaluate your plan, make changes and move on. It is not set in concrete. It is dynamic.

Too many entrepreneurs go to work each day and solve issues as they arise without planning proactively for what they want. Others view their business plan – all 100 pages of it – like it’s the Bible. Neither approach will get you very far.

The one-pager will be your plan, your guide. Keep it with you all the time so it can be as flexible as you need to be.

Re-evaluate your plan, make changes and move on.


  • Semakaleng Thulare
    January 28, 2018 at 5:03 pm — Reply

    Ive been thinking about the same thing myself. I got several business ideas and gouhg thriught the process of purting together a 50 pg plan for each just seems unrealustic to me, especially given todays rapidly changing conditions that affect how business is done.

    Thank you, ill wait for the business plan template.

  • January 30, 2018 at 8:31 am — Reply

    Great advice thanks!

  • Brian Moores-Pitt
    January 30, 2018 at 5:04 pm — Reply

    Interesting. Personally I prefer to focus on the search for a sustainable business model before planning the execution phase as your template suggests. I use the Business Model Canvas and Lean Startup methodologies in this search. Having worked through those processes and obtained credible evidence to support it one can move onto a meaningful business plan.

    • Berni Venter
      February 5, 2018 at 3:03 pm — Reply

      Hi Brian. Thanks for the tip. going to research those as well 🙂

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